Independent Children's Clothing Brands vs. Big Chain Stores

September 11 2023 – Lottie & Lysh

Toucan print baby and toddler romper
Toucan print baby and toddler romper

When it comes to shopping for children's clothes, parents are spoilt for choice. From the big chain stores that line the high streets to the independent brands that pop up on Instagram, there are a myriad of options available. But with growing concerns about sustainability, ethical production, and the desire to support small businesses, more and more parents are turning their backs on big chain stores in favour of independent children’s clothing brands. This blog post will explore the pros and cons of both options and help you make an informed decision on where to shop for your little ones.


Independent Children’s Clothing Brands


1. Unique Designs: Independent brands often offer unique and creative designs that you won't find in big chain stores, such as our very own 'Exclusives' Collection. This means your child can have a wardrobe that stands out from the crowd.

2. Quality: Small brands usually prioritise quality over quantity. The clothes are often handmade or produced in small batches, ensuring attention to detail and durability.

3. Ethical Production: Many independent brands prioritize ethical production, ensuring fair wages and good working conditions for their workers. L&L are proud to have been voted Ethical Baby & Children's Brand of the year for 3rd year running <3

4. Support Small Businesses: By purchasing from independent brands, you are supporting small businesses and entrepreneurs. Moreover, you are helping someone's dream come true. Every purchase you make is a step towards the growth of these independent makers and their dreams. Find out how L&& started by Viewing our 'About Us' page.

5. Sustainable Practices: Independent brands are often more eco-conscious, using organic or recycled materials and minimising waste.


1. Price: Clothes from independent brands are often more expensive due to the higher production costs associated with ethical and sustainable practices.

2. Availability: Independent brands may have limited stock and sizes, and popular items may sell out quickly.


Big Chain Stores


1. Affordability: Big chain stores usually offer clothes at a lower price point, making it more accessible for a wider audience.

2. Convenience: Big chain stores are ubiquitous and often offer online shopping with fast shipping and easy returns.

3. Variety: Big chain stores offer a wide variety of styles, colours, and sizes.


1. Quality: The quality of clothes from big chain stores can vary, and items may not last as long as those from independent brands.

2. Ethical Concerns: Big chain stores often produce their clothes in factories where workers are paid low wages and work in poor conditions.

3. Environmental Impact: Mass production contributes to a larger carbon footprint and more waste.



Both independent children’s clothing brands and big chain stores have their pros and cons. Independent brands offer unique options such as alternative and gender neutral collections; with a focus quality, and often prioritise ethical and sustainable practices, but they may be more expensive and have limited availability. On the other hand, big chain stores are affordable and convenient, but may have ethical and environmental concerns.

Ultimately, the decision on where to shop depends on your priorities and budget. If you value unique designs, quality, and want to support ethical and sustainable practices, then independent children’s clothing brands may be the right choice for you. Additionally, shopping with independent makers is a way of making dreams come true, as you are directly contributing to the growth of small businesses and the realization of their dreams. If you are on a tight budget and need convenience, then big chain stores may be a better fit.

Remember, every purchase is a vote for the kind of world you want to live in. Choose wisely! Looking to kickstart your handmade clothing collection but on a budget? Our SALE collection is a great place to dip a toe into ethical fashion.


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