When my boys were babies, both with severe eczema, I couldn’t find clothes soft enough for their skin. So I started making them myself, stitching every piece from my kitchen table while they napped nearby.

At the time, it was about comfort. About stopping the irritation, the scratching, the constant cycle of sore skin.

But the more I looked into it, the more I realised it wasn’t just about softness. So many children’s clothes, especially in fast fashion, can contain chemical finishes and treatments that just don’t belong anywhere near delicate skin. Some of these are now being linked to long-term health concerns, and it made me stop and think. Why are we even risking it?

What began as a way to care for my own children has grown into something so much bigger – a much-loved brand worn by thousands of little ones across the UK and beyond. But some things haven’t changed.

Every item is still made by hand in Cornwall, using certified fabrics, gentle, thoughtful designs, and a lot of love.

I care deeply about making ethically made clothing accessible to as many families as possible – whether that’s through loyalty schemes, pre-loved sales, or simply creating pieces that last and last. This business is my way of showing that there is another way to dress our kids. One that values softness, transparency, and care. One that puts children first, always.

If you’ve ever wondered whether shopping small really makes a difference, or why more parents are starting to move away from fast fashion for their children, you can read more in our recent article on why supporting small businesses matters more than ever.