30-Day Conversion Rate Optimisation Journal

Practical prompts. Real results. No fluff.
Created for small product and service-based brands ready to turn traffic into sales.

You’ve done the work to get eyes on your website – now it’s time to make every visit count.

This 30-day guided journal is your no-jargon, step-by-step plan for improving how your website performs, converts and connects with your ideal customer. Whether you're just launching or already getting traffic through SEO, this is the perfect follow-on from the SEO Simplified Ebook – because getting found is only half the story. Converting is the rest.

You don’t need a team. You don’t need an agency. You just need a plan that works.

Inside, you'll find one clear task a day – each backed by lived experience and conversion theory I’ve used to build a sustainable, search-friendly business over the past 10 years without burning out or relying on social media.

From rewriting product descriptions to simplifying your checkout flow, speeding up your site, adding trust signals, and learning what your data actually means – this is calm, human-focused optimisation that gets results.

✅ What’s Inside:

✔️ 30 daily prompts with guidance, examples and mini-lessons
✔️ Journal space to reflect, take notes and track your actions
✔️ Weekly recap pages to reinforce progress
✔️ A printable or digital habit tracker to help you stay consistent
✔️ Final wrap-up with next-step planning prompts
✔️ A glossary of plain-English ecommerce and SEO terms
✔️ Curated list of trusted tools and helpful links
✔️ Examples from real niches: fashion, babywear, skincare, digital products, gifting, and more

🖨 Available as:

• Digital download (PDF) for printing or digital use

• Printed spiral-bound edition for those who love a tangible, screen-free option and daily accountability

This Journal Is For You If:

✔️ You want to grow sustainably, without gimmicks
✔️ You want to improve your site in small, focused steps
✔️ You care more about conversion than clout
✔️ You’ve got a brilliant product – and you’re ready for more people to trust and buy it

🔥 Special Bundle Offer

Grab the SEO Simplified Ebook + my 30-Day CRO Journal together and save over 50% off the full price!

Usually £65 when purchased separately – get both for just £30 and start turning quiet product pages into high-converting magnets.

✨ What you get:

• The jargon-free SEO roadmap designed for product-based businesses (no fluff, no overwhelm) - digital download & audio book

• A conversion-focused daily journal to help you take action, track results, and stay consistent

• Clear, calm guidance from someone who's done this with a tiny team and zero ads budget

• Access to the Facebook Group for accountability and daily guidance
  

💬 Why this bundle works:

Struggling with slow sales and no idea how to get found on Google? You're not alone. This bundle gives you both the strategy (the Ebook) and the system (the Journal) to start growing your traffic and sales in just a few minutes a day - even if you're spinning all the plates and squeezing your biz into nap times.

💡 Save time. Save money. Save your sanity.

This is your shortcut to sustainable growth without paid ads, social media burnout, or hiring an agency. Grab the bundle now and take control of your visibility and your conversions today.

Get the SEO eBook + Journal for £30 (Bundle Offer)

This powerful pairing gives you the complete system:

🔍 SEO Simplified teaches you how to get targeted traffic to your website
💡 The CRO Journal helps you convert that traffic into confident, consistent sales

No fluff. No tech headaches. Just calm, focused progress – written for real small business owners by someone who's lived it.

👉 Buy them together and keep the momentum going.

Created by Lottie, founder of Lottie & Lysh, this journal is rooted in a decade of hands-on experience running an ethical product-based business while raising a family, managing real-life challenges and learning to grow without burnout.

Let your website do more of the work – so you don’t have to.